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Silent Hill Movie Poster: Inadvertant Interactive Marketing?

Jackie Peters | Design, General, Interactive Marketing, Marketing | Friday April 28 2006

The “Silent Hill” movie poster has spawned a grass-roots interactive marketing campaign. Artisits are responding to the posters by filling in the blank space where the girl’s mouth should be. Artisits are filling in thespace with everything from goofy mouths to political statements. Mark Shoolery, from Shoolery Design, the agency behid the poster is “thrilled that the design has triggered such a wave of attention.” And so he should be.

Getting people engaged, and involved in your brand is about the best outcome you can hope for from an interactive marketing campaign. In a way this poster works the same way as user sumitted content.

Check out this gallery of Silent Hill Poster Art.




If you have any photos to contribute, email them to me.

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Jackie Peters