Resume
Profile
Jackie is a dynamic and energetic marketing and interactive specialist. Over the years her propensity to get bored easily has lead her to explore every facet of technology, communications, interactive and multimedia that she could possibly get her hands on. She began her career as a developer during Web 1.0 – she progressed from there to design, to interactive and multimedia development, and then to 360º marketing strategy.
Her unique carrier path resulted in years of hands-on experience in many aspects of marketing and communications. This hands-on experience combined with Jackie’s proven track record as a thought leader and innovator puts her in the ideal position to look at her client’s problem from all angles and respond with award-winning, strategically developed concepts and a sound and well-executed tactical plan.
She has been featured in several print and online publications including Fortune Small Business, The LA Weekly’s 2009 People Issue, Mashable and The Huffington Post. And has been a speaker at The Real Time Social Summit, NextWeb NY, Social Media Club events and NAB East.
Jackie is a member of the Board of Directors for the Social Media Club and founded and previously directed the the LA Chapter of the Social Media Club. Jackie was selected as a judge at the Twiistup 5 startup competition in Los Angeles, is a member of the International Academy of Visual Arts (IAVA) and recipient of several industry awards including W3 and Ad Club awards.
Experience
Founding Partner, Heavybag Media; Los Angeles, CA — 2001 – Present
Heavybag Media is a strategic marketing firm with in-house interactive, film & video and print production capabilities. Jackie also worked heavily with Heavybag’s subsidiary, Robotube Games managing the development of online and mobile games. Projects range from huge web portals, tiny little widgets, coasters, community sites, SMS scavenger hunts, mobile games, print, tv, online video, live events, messaging, fortune cookies, branding, pr, community outreach, flash games, user generated media contests, social networking applications, ARGs and more.
- Business development; grew annual revenues from $0 to $3M in three years.
- Provided leadership and established overall corporate vision and culture
- Managed client relationships
- Provided team leadership and guidance
- Project management
- Creative direction
- Art direction
- Corporate identity
- Video editing (short films, television commercials, web video)
- Flash
- Mobile games and applications
- Search engine optimization
- Website design and development
- Information architecture
- Interface design
- User experience
- Messaging
- PR/Blogger outreach
- Social media strategy development and execution
- Event planning
Clients include: eHarmony, Sun Microsystems, Fender, Warner Brothers Records, Miramax Films, Boehringer Ingelheim Pharmaceuticals, Robotube Games, Getty Images and several smaller internet startups.
Founder & CEO, Pixelcommotion; New Haven, CT — 1998 – 2001
Founded Pixelcommotion, an interactive design firm that specialized in multimedia presentations, website design, animation and digital video post production.
- Responsible for promotion & business development
- Managed relationships with clients
- Designed, coded and produced websites, CD-ROM presentations, KIOSK applications and corporate videos and presentations.
Freelance Web Developer; New Haven, CT — 1996 – 1998
Freelance web developer for a variety of clients. Worked directly with clients as well as agencies.
- Designed and coded highly advanced websites for the time
- Worked directly with clients and agencies
Recommendations (via LinkedIn)
“I found working with Jackie a pleasure – she is witty, creative and highly flexible. Flexibility and creativity were key in successfully re-launching the Java for Business look ‘n feel. This project occurred in the middle of Sun’s acquisition by Oracle. Jackie and her team took our feedback well and adjusted quickly to changing requirements. I hope I have the chance to work with her in the future.” May 27, 2010
Top qualities: Personable, Expert, Creative
Alison Ginsburg Sokoloff
hired Jackie as a Graphic/Web Designer in 2009, and hired Jackie more than once
“Jackie is such a great social communicator she probably knows I’m writing this right now …” September 19, 2008
Top qualities: Personable, On Time, Creative
jeremiah shackelford
hired Jackie as a Business Consultant in 2007
“Jackie and her team produced cutting edge work integrating video and online design meeting challenging time frames and design standards. Jackie’s creative talent and initiative were key to us getting our project completed. I look forward to working again with Heavybag.” May 7, 2008
Top qualities: Great Results, High Integrity, Creative
Gregory Smirin
hired Jackie as a Graphic/Web Designer in 2004, and hired Jackie more than once
“Jackie is one of the most creative business partners that I’ve had the pleasure to work with. She always brings inventive and unique ideas to the table that make our brands stand out from the clutter. Add in her expertise on web and social networking…I know we are in the best of hands!” April 11, 2008
Top qualities: Great Results, Expert, Creative
Nikki Nearing
hired Jackie as a Graphic/Web Designer in 2007, and hired Jackie more than once
“Jackie really knows her stuff, and has been invaluable helping my team to understand “viral” marketing and how to design a truly community-oriented porta. Creative, honest, straightforward and thorough, I have really enjoyed her and her work.” January 28, 2008
Top qualities: Great Results, Good Value, Creative
Joann Yates
hired Jackie as a Business Consultant in 2007, and hired Jackie more than once
“Jackie and Heavybag Media are the perfect agency to launch your product or service on the Internet. Using multiple techniques for market penetration and innovative methods, they will provide you with the very best service possible. Heavybag rocks. There is no other company I trust for these services.” October 1, 2007
Top qualities: Personable, Expert, Creative
Nandini Shastry
hired Jackie as a Interactive Marketing in 2007, and hired Jackie more than once
Additional references & contact information available upon request.
