Job Role: Creative Director / Project Manager
Client: DYMO
Year: 2008
Job Role: Creative Director / Writer / Editor
Client: State of Connecticut
Year: 2006
Job Role: Creative Director / Designer / Copywriter
Client: Sun Microsystems
Year: 2009 – 2010
Job Role: Project Manager
Client: Robotube Games
Year: 2009
Job Role: Creative Director / Art Director
Client: KMC / Fender
Year: 2007 – 2010
Job Role: Project Lead / Creative Director
Client: Miramax Films
Year: 2009
Job Role: Art Director / Editor
Client: Heavybag Media
Year: 2006
Job Role: Creative Director / Strategist
Client: Sun Microsystems
Year: 2007 – 2009
Job Role: Marketing Consultant / Art Director
Client: There’s More to Life Productions
Year: 2010
I’ll Be Speaking at The Perfect Pitch Conference!
I’m super-excited to be speaking at The Perfect Pitch conference with Tony Adam here in LA in October. Sir Richard Branson will be the keynote …
Marketing Communications, Social Media, PR and Advertising – Let’s Get Holistic and Get On With It!
My good friend Cathy Brooks asked my “Power BFF” Nicole Jordan and me to be a guest on her internet radio show, Social Media Hour …
10 Ways to Change the World Through Social Media
Citizen journalism, open government, status updates, community building, information sharing, crowdsourcing, and the election of a President.
Editor’s note: This is first guest post from Max …
Did the Recession Prevent Bubble 2.0? And, is it Possible That Tech IPOs Will Help to Tame the Financial Crisis?
I’d like to open up discussion based on a pair of symbiotic hypotheses: the recession prevented Bubble 2.0, AND there’s the possibility that tech IPOs …
Twiistup Gets Bigger, Badder, and Straight Up Off the Hook
My first experience with Twiistup was as a sponsor at Twiistup 4. Twiistup does an amazing job of providing some serious opportunities for startups, investors, …
Are Big Brands Ready for Cafe Conversations?
I was inspired to continue the conversation that Chris Brogan started on his blog a couple of days ago. Chris’ post begins:
“Pepsi doesn’t want …
Maximizing Social Discovery Opportunities on the Social Web
Social media has fundamentally changed the way that people discover products, services and content. It’s no longer simply about the old method of product, price …
iLike Makes Music Happen at Web 2.0 Expo NY
The Disruption in the Music Industry session at Web 2.0 Expo NY was one I wanted to make sure I attended. I have a keen …
Breaking Out of the Echo Chamber – Identifying Early Adopters and Setting Sights on Mass Markets (Presented at NextWeb NY on 9/15/08)
Breaking Out of the Echo Chamber – Early Adopters vs. Mass Markets
Below is an approximate transcription on the presentation, actually, it’s my notes, which …
Breaking Out of the Echo Chamber – Finding the Blance Between Early Adopters and Mass Markets
I like to take a holistic approach to marketing. Most people think that marketing is about promotion, or advertising, but that’s a misconception. Marketing encompasses …
Caught in the Echo Chamber – Insights into the Marketability of Technology Companies
This is a guest post I wrote for Mashable – I’ve republished it here.
I am pretty heavily involved in the expanding startup community here in …
The Significance Streams
I was inspired by Gregarious’ post on the pervasiveness of streams. Streams to me represent another step towards the end of top-down broadcast and …
The Anthropology of the Social Web
Brands are accepted in online cultures when they stop thinking in terms of campaigns and start thinking in terms of becoming part of a community.
When …
Making the Case for Social Communications
There is a lot of buzz these days about social media. Everyone’s trying to figure it out. There are some who understand it, and some …
Social Media Club Announces New Interim Board of Directors
The Social Media Club announced today it’s newly formed interim Board of Directors. The board boasts a roster of highly-regarded industry leaders; a truly amazing …
Social Media Marketing: The Democratization of Content, Conversations and the Impact of Word of Mouth
Thoughts have of late been percolating in my mind. Thoughts about how the internet has impacted society, what it’s meant so far and where all …
Having a diverse yet cohesive background in marketing communications, social media, technology and digital arts, I’m able to provide high-level consulting for a wide variety of clients on a wide range of projects. Whether you’re building a complex web application or looking for the best way to reach 60-year-old women online, I can deliver.
Over 15 years in the business means I know the ins and outs of taking a project from creative brief to happy client. I am big on using solid research combined with gut instincts to determine the overall direction for a project. I am a believer in taking a holistic approach to creative direction: each element of the campaign should feel like an extension of the whole.
Visual direction and look and feel - critical components in any project, whether it’s an advertising piece, a corporate identity package, a destination site or a retail interior. Color, shape, light, imagery and typography are all vital to a successful project. I’ve designed several award winning logos, websites and print pieces. I have a knack for putting myself behind the eyes of the audience. I first imagine their reaction, the one I want, and then I flip the camera 180º and picture what they’re reacting to. It’s a trick I also use when I DJ - I picture everyone on the floor dancing, then just imagine what the soundtrack would be and play it. Works every time.
This is one area that I really love geeking out on. Information architecture, user interface design, user experience and usability considerations are all things I have encountered with eager anticipation many times throughout my career. I have designed, managed and created huge web portals, tiny little widgets, web applications, iPhone applications and games. I am always eager for a challenge in this area.