Comments on: Maximizing Social Discovery Opportunities on the Social Web http://jackiepeters.info/maximizing-social-discovery-opportunities-on-the-social-web/ Just another WordPress weblog Wed, 08 Apr 2009 22:29:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jackie Peters http://jackiepeters.info/maximizing-social-discovery-opportunities-on-the-social-web/comment-page-1/#comment-795 Jackie Peters Mon, 29 Dec 2008 18:04:12 +0000 http://blog.heavybagmedia.com/?p=103#comment-795 No, no I didn't, I saw it and was planning on following up on that. Thanks so much for the heads up. No, no I didn’t, I saw it and was planning on following up on that. Thanks so much for the heads up.

]]> By: Barb Chamberlain http://jackiepeters.info/maximizing-social-discovery-opportunities-on-the-social-web/comment-page-1/#comment-794 Barb Chamberlain Mon, 29 Dec 2008 04:55:05 +0000 http://blog.heavybagmedia.com/?p=103#comment-794 Question: Did you give permission for this post to be copied verbatim at www.derek-richardson.com? @BarbChamberlain Question: Did you give permission for this post to be copied verbatim at http://www.derek-richardson.com?

@BarbChamberlain

]]> By: Fayza http://jackiepeters.info/maximizing-social-discovery-opportunities-on-the-social-web/comment-page-1/#comment-793 Fayza Sun, 30 Nov 2008 15:08:58 +0000 http://blog.heavybagmedia.com/?p=103#comment-793 You're spot on when you recommend contributing to the community instead of just observing the interactions. It's not called a "community" for nothing! It's a group of people, listening, sharing, conversing, and relating. Everyone's doing their part and pulling their weight. Why stand on the outside when you can just dive right in? You’re spot on when you recommend contributing to the community instead of just observing the interactions. It’s not called a “community” for nothing! It’s a group of people, listening, sharing, conversing, and relating. Everyone’s doing their part and pulling their weight. Why stand on the outside when you can just dive right in?

]]> By: Paisano http://jackiepeters.info/maximizing-social-discovery-opportunities-on-the-social-web/comment-page-1/#comment-792 Paisano Fri, 28 Nov 2008 21:37:16 +0000 http://blog.heavybagmedia.com/?p=103#comment-792 Right on target. This is a powerful message not only for those selling/promoting brands but also for us consumers. I don't think most people understand just how much clout their opinion/vote means (not just in political matters but with anything that requires our evaluation). One tweet can become that ripple in the ocean that becomes a tidal wave somewhere far away much like the butterfly effect. Brands need to listen and communicate with their consumers, not just scrape data and present the numbers the way they want to the board members. Every voice counts, online and offline. This word of mouth phenomenon is more noticable these days because it's trackable and visible now. It's become financially suicidal for an organization not to become more socially active in the modern sense of the word. Get online or go out of business. Good food for thought. Pai Right on target. This is a powerful message not only for those selling/promoting brands but also for us consumers. I don’t think most people understand just how much clout their opinion/vote means (not just in political matters but with anything that requires our evaluation). One tweet can become that ripple in the ocean that becomes a tidal wave somewhere far away much like the butterfly effect.

Brands need to listen and communicate with their consumers, not just scrape data and present the numbers the way they want to the board members. Every voice counts, online and offline. This word of mouth phenomenon is more noticable these days because it’s trackable and visible now. It’s become financially suicidal for an organization not to become more socially active in the modern sense of the word. Get online or go out of business.

Good food for thought.

Pai

]]> By: karina http://jackiepeters.info/maximizing-social-discovery-opportunities-on-the-social-web/comment-page-1/#comment-791 karina Fri, 28 Nov 2008 20:23:20 +0000 http://blog.heavybagmedia.com/?p=103#comment-791 A great example of a brand harnessing the power of "social discovery" or "word of mouth marketing" is TOMS Shoes. In two and a half years, TOMS has relied on friends and fans to push the message of the brand forward instead of spending anything on traditional marketing (tv, print, outdoor, online, etc.). Consumers are totally jaded about being "marketed to" which is why they get much more passionate about brands, products, services that they discover and embrace on their own. A great example of a brand harnessing the power of “social discovery” or “word of mouth marketing” is TOMS Shoes. In two and a half years, TOMS has relied on friends and fans to push the message of the brand forward instead of spending anything on traditional marketing (tv, print, outdoor, online, etc.). Consumers are totally jaded about being “marketed to” which is why they get much more passionate about brands, products, services that they discover and embrace on their own.

]]> By: Max Gladwell http://jackiepeters.info/maximizing-social-discovery-opportunities-on-the-social-web/comment-page-1/#comment-790 Max Gladwell Fri, 28 Nov 2008 17:42:08 +0000 http://blog.heavybagmedia.com/?p=103#comment-790 Excellent post. You said it: be relevant, provide value, and maximize your discoverability. Be the beacon for whatever it is your brand stands for. Advertising is the least-effective and least-efficient way to do this. And if there's anything we need in this new economic reality, it's efficiency. Excellent post. You said it: be relevant, provide value, and maximize your discoverability. Be the beacon for whatever it is your brand stands for. Advertising is the least-effective and least-efficient way to do this. And if there’s anything we need in this new economic reality, it’s efficiency.

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