WOM
Word of mouth
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7
Are Big Brands Ready for Cafe Conversations?
Sunday, November 30, 2008
I was inspired to continue the conversation that Chris Brogan started on his blog a couple of days ago. Chris’ post begins: “Pepsi doesn’t want ... -
6
Maximizing Social Discovery Opportunities on the Social Web
Friday, November 28, 2008
Social media has fundamentally changed the way that people discover products, services and content. It’s no longer simply about the old method of product, price ... -
1
iLike Makes Music Happen at Web 2.0 Expo NY
Saturday, September 27, 2008
The Disruption in the Music Industry session at Web 2.0 Expo NY was one I wanted to make sure I attended. I have a keen ... -
0
Social Media Marketing: The Democratization of Content, Conversations and the Impact of Word of Mouth
Sunday, June 22, 2008
Thoughts have of late been percolating in my mind. Thoughts about how the internet has impacted society, what it’s meant so far and where all ... -
6
Why Is Everyone Still Dumping Money Into Banner Ads?
Thursday, June 19, 2008
Let’s face it: banner ads have been tanking for a long time. The term “banner ad blindness” was first coined in 1998 by Jan Panero ... -
1
Digital Media Summit It’s Time to Reevaluate the Hit
Wednesday, June 11, 2008
I attended the Digital Media Summit in Hollywood yesterday. Here’s the pitch from the event web site: “Hollywood and content producers are faced with a Hobson’s Choice: ... -
5
The Effect of Social Media on Music
Sunday, June 8, 2008
The social web has changed the way people listen to, share and interact with music. Sites like Last.fm, Muxtape, Radioheadremix and iMeem put the user ... -
5
What is a Brand? And who is in control of yours?
Saturday, June 7, 2008
What is a brand? Is it a logo? A tag line? A website? No, these are all a company’s attempts to define the perception people ... -
1
Social Media Club Los Angeles Chapter
Wednesday, May 28, 2008
Quick note: Kick off meeting for the Social Media Club, Los Angeles Chapter will be on June 25th. Venue is TBD. We will be ... -
5
Spring Break – Content Gone Viral
Sunday, May 25, 2008
I recently lead a round table discussion on viral content. There was much banter about what makes content go viral, how it can be encouraged ...
