Viral Marketing
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6
Maximizing Social Discovery Opportunities on the Social Web
Friday, November 28, 2008
Social media has fundamentally changed the way that people discover products, services and content. It’s no longer simply about the old method of product, price ... -
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Social Media Marketing: The Democratization of Content, Conversations and the Impact of Word of Mouth
Sunday, June 22, 2008
Thoughts have of late been percolating in my mind. Thoughts about how the internet has impacted society, what it’s meant so far and where all ... -
5
The Effect of Social Media on Music
Sunday, June 8, 2008
The social web has changed the way people listen to, share and interact with music. Sites like Last.fm, Muxtape, Radioheadremix and iMeem put the user ... -
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What is a Brand? And who is in control of yours?
Saturday, June 7, 2008
What is a brand? Is it a logo? A tag line? A website? No, these are all a company’s attempts to define the perception people ... -
5
Spring Break – Content Gone Viral
Sunday, May 25, 2008
I recently lead a round table discussion on viral content. There was much banter about what makes content go viral, how it can be encouraged ... -
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Social Media Marketing FTW!
Friday, May 23, 2008
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/23/social-media-marketing/ …We realize the power of citizen reporters, word of mouth, media sharing, transparency ... -
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The Fastest Talking Guy in Social Media Tells Us Where All of This Might Be Going
Thursday, May 22, 2008
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/22/future-of-social-media/ I’m here at day two of the Executing Social Media conference in Pasadena, ... -
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Social Media Marketing Primer: How Blendtec Got Its Face On
Thursday, May 22, 2008
Guest post that I wrote for Mashable, see the entire post here: http://mashable.com/2008/05/22/social-media-marketing-primer/ Before “Will It Blend,” Blendtec was a faceless company that manufactured blenders; their ... -
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Social Media As Automated Word of Mouth
Friday, May 16, 2008
Studies indicate that word of mouth is the most influential and trusted source of information for North American consumers when considering a product or service. ... -
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How to Twitter (the right way) on Behalf of Your Brand
Monday, May 12, 2008
Ever heard of Twitter? If you hadn’t, now you have and I’m willing to bet you’ll be hearing it a lot more. Twitter in a nutshell Twitter ...
