Mobile Marketing
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6
Maximizing Social Discovery Opportunities on the Social Web
Friday, November 28, 2008
Social media has fundamentally changed the way that people discover products, services and content. It’s no longer simply about the old method of product, price ... -
5
Making the Case for Social Communications
Wednesday, July 23, 2008
There is a lot of buzz these days about social media. Everyone’s trying to figure it out. There are some who understand it, and some ... -
0
The Fastest Talking Guy in Social Media Tells Us Where All of This Might Be Going
Thursday, May 22, 2008
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/22/future-of-social-media/ I’m here at day two of the Executing Social Media conference in Pasadena, ... -
3
Brand Immersion with a Web-Centric Approach
Saturday, January 6, 2007
Marketing News – Oct 1, 2006 Issue By Jackie Peters Chief Creative Officer, Multi-Media Heavybag Media (New Haven, CT) The latest lingo is always good to know. However, when ... -
1
Bluecasting for Marketers
Tuesday, August 8, 2006
A relatively new addition to the marketing world is Bluecasting. Bluecasting is a process in which a message is broadcast to BlueTooth-enabled devices within a ... -
0
Entrepreneur Magazine eBiz Interview – Part I
Wednesday, May 17, 2006
I recently had the pleasure of being interviewed on the Entrepreneur Magazine eBiz Show. We talked about interactive marketing and brand immersion. Here is a ... -
1
Mobile Monday in NYC
Tuesday, April 25, 2006
Geoff Brenna from Heavybag Media, Jason Cirillo from Roboutbe Games and myself all headed down to the city yesterday to check out Mobile Monday ... -
1
Brand Immersion
Saturday, April 1, 2006
Brand immersion is the result of an interactive marketing campaign. Encourage your target audience to interact with your brand on their terms, not yours. Give ... -
0
Mobile Marketing
Thursday, March 16, 2006
Though still in it’s infancy, mobile marketing is gaining momentum. New marketing channels don’t emerge often, and this one is a biggie. There’s not another ... -
3
The Mobile Internet
Saturday, March 4, 2006
Does it seem odd to anyone else that the mobile internet is evolving the way it is? Especially here in the US. It seems like ...
