Interactive Marketing
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7
Are Big Brands Ready for Cafe Conversations?
Sunday, November 30, 2008
I was inspired to continue the conversation that Chris Brogan started on his blog a couple of days ago. Chris’ post begins: “Pepsi doesn’t want ... -
6
Maximizing Social Discovery Opportunities on the Social Web
Friday, November 28, 2008
Social media has fundamentally changed the way that people discover products, services and content. It’s no longer simply about the old method of product, price ... -
4
Breaking Out of the Echo Chamber – Identifying Early Adopters and Setting Sights on Mass Markets (Presented at NextWeb NY on 9/15/08)
Tuesday, September 16, 2008
Breaking Out of the Echo Chamber – Early Adopters vs. Mass Markets Below is an approximate transcription on the presentation, actually, it’s my notes, which ... -
0
Social Media Marketing: The Democratization of Content, Conversations and the Impact of Word of Mouth
Sunday, June 22, 2008
Thoughts have of late been percolating in my mind. Thoughts about how the internet has impacted society, what it’s meant so far and where all ... -
6
Why Is Everyone Still Dumping Money Into Banner Ads?
Thursday, June 19, 2008
Let’s face it: banner ads have been tanking for a long time. The term “banner ad blindness” was first coined in 1998 by Jan Panero ... -
0
Social Media Marketing FTW!
Friday, May 23, 2008
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/23/social-media-marketing/ …We realize the power of citizen reporters, word of mouth, media sharing, transparency ... -
0
The Fastest Talking Guy in Social Media Tells Us Where All of This Might Be Going
Thursday, May 22, 2008
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/22/future-of-social-media/ I’m here at day two of the Executing Social Media conference in Pasadena, ... -
0
Social Media As Automated Word of Mouth
Friday, May 16, 2008
Studies indicate that word of mouth is the most influential and trusted source of information for North American consumers when considering a product or service. ... -
3
Monetizing Social Networks
Tuesday, May 13, 2008
This is going to be a short post… Many social networks are still trying to figure out how to monetize while others are monetizing off of ... -
0
How to Twitter (the right way) on Behalf of Your Brand
Monday, May 12, 2008
Ever heard of Twitter? If you hadn’t, now you have and I’m willing to bet you’ll be hearing it a lot more. Twitter in a nutshell Twitter ...
