Branding
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7
Are Big Brands Ready for Cafe Conversations?
Sunday, November 30, 2008
I was inspired to continue the conversation that Chris Brogan started on his blog a couple of days ago. Chris’ post begins: “Pepsi doesn’t want ... -
6
Maximizing Social Discovery Opportunities on the Social Web
Friday, November 28, 2008
Social media has fundamentally changed the way that people discover products, services and content. It’s no longer simply about the old method of product, price ... -
1
Caught in the Echo Chamber – Insights into the Marketability of Technology Companies
Tuesday, August 26, 2008
This is a guest post I wrote for Mashable – I’ve republished it here. I am pretty heavily involved in the expanding startup community here in ... -
5
Making the Case for Social Communications
Wednesday, July 23, 2008
There is a lot of buzz these days about social media. Everyone’s trying to figure it out. There are some who understand it, and some ... -
0
Social Media Marketing: The Democratization of Content, Conversations and the Impact of Word of Mouth
Sunday, June 22, 2008
Thoughts have of late been percolating in my mind. Thoughts about how the internet has impacted society, what it’s meant so far and where all ... -
6
Why Is Everyone Still Dumping Money Into Banner Ads?
Thursday, June 19, 2008
Let’s face it: banner ads have been tanking for a long time. The term “banner ad blindness” was first coined in 1998 by Jan Panero ... -
5
Spring Break – Content Gone Viral
Sunday, May 25, 2008
I recently lead a round table discussion on viral content. There was much banter about what makes content go viral, how it can be encouraged ... -
0
Social Media Marketing FTW!
Friday, May 23, 2008
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/23/social-media-marketing/ …We realize the power of citizen reporters, word of mouth, media sharing, transparency ... -
0
Social Media Marketing Primer: How Blendtec Got Its Face On
Thursday, May 22, 2008
Guest post that I wrote for Mashable, see the entire post here: http://mashable.com/2008/05/22/social-media-marketing-primer/ Before “Will It Blend,” Blendtec was a faceless company that manufactured blenders; their ... -
0
Social Media As Automated Word of Mouth
Friday, May 16, 2008
Studies indicate that word of mouth is the most influential and trusted source of information for North American consumers when considering a product or service. ...
