Film and Video
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6
Maximizing Social Discovery Opportunities on the Social Web
Friday, November 28, 2008
Social media has fundamentally changed the way that people discover products, services and content. It’s no longer simply about the old method of product, price ... -
1
Digital Media Summit It’s Time to Reevaluate the Hit
Wednesday, June 11, 2008
I attended the Digital Media Summit in Hollywood yesterday. Here’s the pitch from the event web site: “Hollywood and content producers are faced with a Hobson’s Choice: ... -
5
Spring Break – Content Gone Viral
Sunday, May 25, 2008
I recently lead a round table discussion on viral content. There was much banter about what makes content go viral, how it can be encouraged ... -
0
Social Media Marketing FTW!
Friday, May 23, 2008
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/23/social-media-marketing/ …We realize the power of citizen reporters, word of mouth, media sharing, transparency ... -
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Social Media Marketing Primer: How Blendtec Got Its Face On
Thursday, May 22, 2008
Guest post that I wrote for Mashable, see the entire post here: http://mashable.com/2008/05/22/social-media-marketing-primer/ Before “Will It Blend,” Blendtec was a faceless company that manufactured blenders; their ... -
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What’s Happening in the World of Interactive Marketing
Monday, March 24, 2008
I just attended the OMMA conference in Hollywood. It inspired me to speculate on the future of online and interactive marketing; what’s coming up in ... -
3
Brand Immersion with a Web-Centric Approach
Saturday, January 6, 2007
Marketing News – Oct 1, 2006 Issue By Jackie Peters Chief Creative Officer, Multi-Media Heavybag Media (New Haven, CT) The latest lingo is always good to know. However, when ... -
1
Has Branded Entertainment finally arrived?
Wednesday, November 29, 2006
A guest post from Dennis Peters, my partner here at Heavybag Media: The recent purchase of youtube.com by Google has everyone talking about the future of ... -
1
AIGA MOVE3 Concference
Monday, May 22, 2006
I went to AIGA’s Move3 conference on motion graphics this past Friday and Saturday, and I would like to share some of the terrific stuff ... -
5
Mobile Video Contest
Thursday, April 20, 2006
Our Mobile Wallpaper Contest was very successful. As promised, it’s time for the mobile video contest. This contest will be open to anyone who wishes to ...
