Archive for March, 2006
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4
iPod as a Marketing Channel
Thursday, March 23, 2006
I’ve been blogging a lot lately about mobile as an emerging marketing channel. Lately I’ve been thinking about the iPod, and how underutilized it is. ... -
0
Mobile Marketing
Thursday, March 16, 2006
Though still in it’s infancy, mobile marketing is gaining momentum. New marketing channels don’t emerge often, and this one is a biggie. There’s not another ... -
3
The Mobile Internet
Saturday, March 4, 2006
Does it seem odd to anyone else that the mobile internet is evolving the way it is? Especially here in the US. It seems like ... -
1
Viral Marketing in Practical Terms
Friday, March 3, 2006
Viral marketing can be an extremely effective form of word of mouth marketing. The process involves crafting a message that is designed to be propagated ... -
0
Brand Immersion
Friday, March 3, 2006
Brand immersion is the act of integrating your brand into your customer’s lifestyle. It’s becoming evident that consumers show preference for brands that engage them on ...
